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How to ensure you have the right domain

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Posted by on September 18, 2019 in | Comments

A domain is the identity of your brand/website and the certain keywords supporters will use when searching for your website. So, just like your house has an address, your website does too.

Choosing your domain name can be challenging as it plays a very important role in the marketing of your business.

One thing to remember is to always match your domain name to your business name as much as possible, that is if you are not able to register your business name as a domain name.

Your domain name creates the first impression of your business. In your URL, your domain name will be visible to all visitors.

It is important to decide on a positive domain name that creates a lasting impression and avoid a negative domain name that can discourage visitors from viewing your site.

Using certain keywords in your domain name can also influence your SEO ranking.

Some important aspects to remember when choosing your domain name include:

1.Make your domain name easy to pronounce and type.

2.Keep your domain name short and memorable.

3.Use important keywords that focus on your product and service offering.

4.Decide on your target audience before choosing your domain name.

5.Avoid using numbers, hyphens or unnecessary punctuation.

6.Choose a domain name that is easy to remember.

7.Research your potential domain name to ensure that there aren’t any similar domain names already registered.

8.Use an appropriate domain name extension for the goal of your business.

9.Protect and build your brand with an appropriate domain extension.

Your domain name is the best branding opportunity. Choosing the right domain name can contribute to increasing brand recognition and marketing opportunities.

Once you have decided on your domain name and it is available to register, act fast! Contact us on sales@colthost.com to easily register your domain.

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