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How to measure your website’s turnaround time

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Posted by on October 13, 2019 in | Comments

Technology has always played a very important role in establishing a business in a competitive environment. With the latest and frequently changing trends in technology, it is no wonder that businesses must grab the opportunity to accelerate in today’s online marketplace. According to previously conducted studies, one-in-four users will leave a website if it takes too long to load, and don’t think in minutes, users get frustrated if it takes more than 5 seconds for a website to load!

This is a very important challenge to keep in mind, especially if you depend on your website to increase sales and brand awareness. There are a few tips you can follow to determine how often potential and current customers leave your website. Have a look at some of the guidelines below:

Firstly, focus on the speed index of your website. Besides using measures to establish the rank of your website in search engines, it is also very important to focus on customer engagement to measure the user experience of your general website speed. Therefore, you must measure how long it takes for your new and existing clients to start engaging on your website. Which is why speed Index, the estimated time it takes for your website to load, is a better option of determining the speed of your website.

Secondly, determine the checkout speed of your customers purchasing your product or service on your website. To ensure that the checkout speed has a quick turnaround time, the process should be quick and easy to avoid clients abandoning your website. The average rate of clients abandoning checkout is already at a shocking 67%.

Lastly, also consider your time-outs and outages. Time-out refers to a website that might seem available to some customers but not all your customers, whereas site outages mean that a website is unavailable to everyone in your targeted audience. These outages often occur during website traffic increases as the server overloads which then leads to infrastructure failure. Therefore, it is important to put measures in place that will decrease or prevent any time-outs and outages, as an example, finding a web hosting provider that can program most of the necessary infrastructure.

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